I hear yea but I am still not going to see your movie

Yeah i can see that you are showing me wacky clips and behind the scenes scoops but I still have no desire to see what you have made. Why do I take such a Harsh stance to such a mundane thing? The reason is I don,t like the heavy hand especially when it comes to my entertainment. I will use two movies which came out recently with two very diffrent results




Poor poor mcgruber the movie that was marketed to be a word of mouth monster but forgot to secure said mouth to pass ont he words. It was not due to lack of trying though tons of random commericals with a voiceover that alluded to naughtiness unseen. I guess they thought if they made a comedy raunchy and made a handshake deal with america if they paid to see it they would get to see said naughtiness. Well it failed and failed hard which is based mostly to the core audience of mcgruber owning computers and a working knowledge of bit torrent. To my point I dislike having my spare time strong armed by a marketing exec who thinks all I need as a nerd is the promise of profanity. in the immortal words of willy wonka "you lose good days sir.........I said good day"



And for ever Mcgruber that attempts to force me to be in on the next big thing there is a Iron man 2 which is a legit big thing without one word being said. The marketing of a movie like this is extreme it includes tie ins and wacky behind the scenes clips and articles that give a controversial tidbit about the star. This is not counting the millions of commercials both cryptic and spoilerish. This bothers me slightly less then the slight of hand marketing that movies like mcgruber employ as I can understand hedging a 500 million dollar bet with agressive marketing.

Shoptalk(I only buy my Booze from Chuck norris)

I notice that in the last year or so We have had a shift in booze marketing to a either Bro-centric approach with the scruffy faced dude with his polo and cargo wearing buddies. This approcah is High on the high fives and hanging out with your dedicated group of bros and drinking beer defined in the most specific of ways. This approach doesnt bother me as much as wonder
if there is groups of bros with a token black bro who scour the landscape for beer and cool ways to get beer

Example the coors light guys-who love to bro out at press confrences and games in press boxes


Next one is the most odd to me. Its the Guy who is superhuman in the chuck norris whose tears cure cancer sort of way. It started with the most intresting guy ever who lives vicariously through himself and He once taught a German shepherd to bark in Spanish. Ok while I enjoy outragous shit as much as anyone but how does this make me want to inbibe dos equis? Apprantly it works because the jameson irish whiskey folks have come up with a dashing hero who can show u at his own funeral with whiskey jugs he dived into a hurricane to get.I don,t know what it is about
stopping a stampede of horses and getting them to plow your barley field or When it is raining, it is because he is thinking of something sad that makes people want to get drunk but it does i guess.