Shoptalk(I only buy my Booze from Chuck norris)

I notice that in the last year or so We have had a shift in booze marketing to a either Bro-centric approach with the scruffy faced dude with his polo and cargo wearing buddies. This approcah is High on the high fives and hanging out with your dedicated group of bros and drinking beer defined in the most specific of ways. This approach doesnt bother me as much as wonder
if there is groups of bros with a token black bro who scour the landscape for beer and cool ways to get beer

Example the coors light guys-who love to bro out at press confrences and games in press boxes


Next one is the most odd to me. Its the Guy who is superhuman in the chuck norris whose tears cure cancer sort of way. It started with the most intresting guy ever who lives vicariously through himself and He once taught a German shepherd to bark in Spanish. Ok while I enjoy outragous shit as much as anyone but how does this make me want to inbibe dos equis? Apprantly it works because the jameson irish whiskey folks have come up with a dashing hero who can show u at his own funeral with whiskey jugs he dived into a hurricane to get.I don,t know what it is about
stopping a stampede of horses and getting them to plow your barley field or When it is raining, it is because he is thinking of something sad that makes people want to get drunk but it does i guess.